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Welcome to SAFE-b

Welcome internet user or business website owner,

SAFE-b is a simple and well-designed business website rating and safety seal provider. We provide business website designers with a trustmark and safety seal, which can be prominently displayed to customers at the time when those customers need re-assurance of the reliability of the business website they are visiting. When a customer sees the SAFE-b Business Ratings Seal on the website, they know that they have the ability to rate each transaction that they complete on that website, and that their satisfaction does make a difference and will be taken seriously.

Why choose SAFE-b?
SAFE-b differs from some other third-party merchant rating websites in that we rate your business based on both your sales volume and the number of complaints we receive against you. On some other merchant rating systems, due to the difficulty and time required to leave a rating, only motivated (and often angry) customers will take the time to leave a rating for you. Therefore your rating may appear worse on those websites, and not accurately portray the opinions of all of your completely satisfied customers.

SAFE-b solves this problem by tracking your sales volume as the base of your rating, minus the number of complaints against you, to create your 5-star rating. Our research indicates that if a customer is happy, we'll often never know about it - but if they are unhappy, they'll let us know. Therefore with our calculations, if you sell 100 items and receive no complaints, you're rating will be 5 stars. But then if 20 of those customers return later with complaints, your rating will drop to 80 out of 100, which is 4 stars. We strongly believe that this method of calculation is easier and more accurate than the typical "leave me positive or negative feedback" method that is currently being employed by other merchant rating websites.

Easier on your customers:
With SAFE-b, you won't have to nag all of your happy customers to come and leave positive feedback for you. By providing all of your customers with the easy-to-find option to rate your business, we will automatically give you a positive rating for all of them who do not respond, and you don't have to disturb their happiness with anymore bothersome emails asking for feedback - hurray.

Are you a business website designer / owner?

Get the SAFE-b Business Ratings Seal on your website today, and give your customers the assurance that can only come through a non-biased, third-party rating and feedback system.