If you have questions about SAFE-b, you can check this page for possible answers, or you can contact us.

Jump to:

1. What is SAFE-b?
2. About the SAFE-b Business Ratings Seal
3. How ratings work
4. How the SAFE-b web beacon works
5. How do I cancel my SAFE-b account?

What is SAFE-b?
SAFE-b is an online business ratings seal provider. To put it in simple terms, we sell a service which provides online businesses with a ratings seal, similar to the SAFE-b logo at the top left corner of this webpage. The ratings seal image can be displayed on any of our client's websites, to provide their customers with some reassurance of the safety and reliability of the company website that they are visiting. By displaying the ratings seal on a website, the business is saying to all their customers, "We care about your satisfaction, and we want you to know our historical performance and how satisfied our previous customers have been, and we care about your feedback".

About the SAFE-b Business Ratings Seal
The SAFE-b business ratings seal is a small picture that can be placed onto a website. It is a "dynamic" picture which means that it automatically updates itself anytime a business's rating changes, without the need to update any code. The picture is always clickable wherever it is found, which allows customers to rate the company where the seal is found. The business ratings seal image is resizable via a resizing tool, so that SAFE-b clients can resize their ratings seal image to fit their company website.

How ratings work
When a customer makes a purchase from a website where the SAFE-b ratings seal is found, that customer should receive some form of transaction number. SAFE-b also records this transaction number, using a special web becon found on the last page of the checkout. Later, if the customer wishes to leave feedback about their transaction, they can click on the SAFE-b ratings seal image, which will take them to the company's profile page on SAFE-b.com. They can then use their unique transaction number to post a public rating of the company. If a user attempts to post a rating of a company using an invalid transaction number, their comments will be emailed to the company, but their rating will not have an effect on the company's reputation.

How the SAFE-b web beacon works
The SAFE-b web beacon is a small, transparent 1x1 pixel image that can be placed on the final page of the checkout process. When the customer views the picture, it tracks their sale, records their IP address, and enables them to leave feedback later. This web beacon is only available to SAFE-b clients, and is one of several ways that SAFE-b clients can send transaction data to SAFE-b.

How do I cancel my SAFE-b account?
You can cancel your account Here.